This is the time of the year when social media proves it's worth to the companies it spies for by flooding our feeds with all kinds of great shopping deals to drool over. Black Friday, Cyber Monday, etc. In my case, it's music production plugins. Mix engineers and artists are always chasing ways to improve their sound. Buying plugins is the most seductive way to do this because it requires the least effort and very little learning. That being said. Those black Friday deals on the Soundtoys Echoboy and the Sound Toys Decapitator are calling me like Gollum to the Ring. The album could use it. Right? Gotta give the album every change to succeed and sound the best it can. Right!?